Encourage members to visit your website or landing page through the Website visits ad objective. These advertising campaigns will be shown to those most likely to click on your ad, which directs them to your website, landing page, or other URL. The website visits ad objective is in the middle of the marketing funnel, which engages your targeted audience.
When you select website visits as your advertising campaign objective, we surface only those ad formats that support your objective of sending visitors to your website or landing page. Ad formats available include:
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Single image ads
- Note: Campaigns using the website visits objective and single image ad format support conversation assets for click-to-message ad campaigns.
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Carousel ads
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Video ads
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Event ads
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Text ads
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Spotlight ads
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Message ads
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Conversation ads
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Document ads
The Website visits campaign will automatically select landing page clicks as your optimization goal. You’ll be able to choose from the bidding strategies below:
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Maximum delivery (Automated)
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Cost cap
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Manual bidding
You can also change the optimization goal to:
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Impressions
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Sends (Sponsored Messaging ad formats only)
If you change the optimization goal, only manual bidding is available.
Landing page clicks are the key result of Website visit ad campaigns. View a wide variety of reporting metrics from the Campaign Manager reporting dashboard, including:
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Performance
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Delivery
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Engagement
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Conversions
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Sponsored Messaging
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Video
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Bid and Budget
You can also view professional demographic data about members who are interacting with your ads.
Learn more