Increase Followers for Sponsored Content by using the Follow button | Marketing Solutions Help

handporn.net Increase Followers for Sponsored Content by using the Follow button | Marketing Solutions Help

Increase Followers for Sponsored Content by using the Follow button

Last updated: 3 weeks ago

As an advertiser, when you create a Sponsored Content ad campaign with the engagement objective, a Follow button is added to your ads by default. This feature helps you gain followers for your Page.

When members click the Follow button on your Sponsored Content, they will be following your Page and will receive organic posts from the company in their LinkedIn feed.

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You'll be charged for any clicks on the button for CPC campaigns. You will not be charged for clicks on the Follow button if you're running a CPM campaign.

The Follow button is only available for Sponsored Content ad campaigns that use the engagement objective. If you'd rather not have a Follow button on your Sponsored Content ads, select a different objective.

Follower ads encourage members to follow your LinkedIn or Showcase Page on desktop. These ads are tailored to each member as they feature their first name and your company name in the ad copy. It might also display the member's connections that are following your page.

Follower ads support the top and middle levels of funnel marketing. This ad format may be used in these objective-based advertising options:
- Brand awareness
- Engagement
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Increase engagement on your content through likes, comments, shares, clicks to a landing page, LinkedIn Page, or LinkedIn Page follows by running ad campaigns through the Engagement objective. These ad campaigns are in the middle of the marketing funnel, which engages your targeted audience.

Learn more
- Engagement campaigns chargeable clicks
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When you create a new ad campaign in Campaign Manager you‘ll be prompted to select a marketing objective. Objectives allow you to customize your campaign to achieve desired marketing results.

The objectives support the three tiers of the marketing funnel: brand awareness, consideration, and conversions.

Related tasks
- Building a full-funnel content marketing strategy on LinkedIn
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LinkedIn macros allow you to generate personalized ad content for each recipient. When you use macros like %FIRSTNAME% or %LASTNAME% during ad creation, the member’s personalized information appears in the ad copy when the campaign is live. Macros are supported for Sponsored Messaging (message and conversation ads), dynamic ads, and conversation assets used in click-to-message ads.

Macro functionality
When using macros, the text must be in all capital letters. For example, %firstname% won't work as a macro, use %FIRSTNAME% instead.
There are two instances where macros won’t function as expected:
If a member turns off ad personalization in their privacy settings.
If a member doesn’t have an active job position listed in their profile.
In both instances, the macro will fail to load and will revert to using generic language. The following table illustrates the text that's used when ad personalization is disabled.
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