When I was time for a new daily; I wanted something somewhat rugged with real 4x4. So that means trucks or a Jeep. My only real candidates were a Frontier Pro 4X or a Tacoma Off Road.
...But the Jeep dealer was right next to the Toyota dealer - so I looked at Jeeps for giggles. No. Nope. Never. What you get for your dollar is pretty poor.
These things sell for one reason - people like how they look. These things start at over $30k in real life for a 4x4 - and that`s bare bones. I think I paid low 30s for my Pro 4X loaded - with every option Nissan makes + $600 bed cover included. I`m pretty happy with my choice.
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