Choose Website Conversions for your advertising objective to capture leads on your website and encourage valuable actions that you define. This objective is at the bottom of the marketing funnel.
Conversion tracking must be enabled to utilize this objective.
We surface only those ad formats that support your website conversion objective. Ad formats for your campaign include:
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Single image ads
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Carousel image ads
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Video ads
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Text ads
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Message ads
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Spotlight ads
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Document ads
Website conversion campaigns automatically select website conversions as the optimization goal. You’ll be able to choose from the bidding strategies below:
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Maximum delivery (Automated)
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Manual bidding (Enhanced)
You can also change the optimization goal to:
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Landing page clicks
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Impressions
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Sends (Sponsored Messaging ad formats only)
If you change the optimization goal, only manual bidding is available.
Learn more about how your optimization goal and bidding strategy affect ad costs and chargeable clicks.
Conversions are the key result of the Website Conversion ad objective. You can view a wide variety of reporting metrics from the Campaign Manager reporting dashboard, including:
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Performance metrics
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Engagement
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Conversions
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Bid and Budget
You can also view professional demographic data about members who are interacting with your ads. Learn more about how to view reporting analytics.