Create Ads and Conversation Ads
As an advertiser, you can use conversation ads to start a conversation with professionals and business decision-makers through LinkedIn Messaging on both desktop and mobile devices. Conversation ads are a form of native advertising displayed to…
Message Ads and Create Ads
With message ads, you can engage your prospects through native ads displayed through LinkedIn Messaging. Message ads include a custom greeting, call-to-action (CTA) button, body text, and the ability to add a link in the message body. You can also…
Create Ads and Spotlight Ads
LinkedIn spotlight ads allow you to drive traffic to your website or landing page. Spotlight ads can feature your product, service, event, and more. Spotlight ads are a type of dynamic ad, which means they’re personalized for each member. Each…
Create Ads and Follower Ads
With follower ads, you can promote your LinkedIn Page to increase your followers. Each member only sees their personalized information, not other members. Members can also opt out of allowing their profile information to be used to personalize…
Create Ads and Text Ads
Text ads are ads that only include a headline, brief text, and an image. They appear on the right side or top of the LinkedIn desktop feed. Before creating a text ad, create a new campaign and select brand awareness, website visits, or website…
LinkedIn Audience Network, Create Ads, and Trust and Transparency
With LinkedIn Connected TV (CTV), you can use first-party data from our community of one billion professionals to help you reach your audience on a large-screen experience. How Connected TV works We're activating our large network of B2B advertisers…
Create Ads and Thought Leader Ads
Sponsored LinkedIn articles and newsletter articles are written on LinkedIn and have a LinkedIn URL. You can use thought leader ads from a LinkedIn member to create sponsored articles and newsletter articles. Before creating a sponsored…
Create Ads and Thought Leader Ads
You can use thought leader ads to promote content from LinkedIn members, which can increase your reach and help you meet your brand goals. Thought leader ads can help your content stay engaging and relevant by using authentic member experiences…
Create Ads and Thought Leader Ads
As an advertiser, you can use thought leader ads to sponsor and promote content from LinkedIn members of your company, which can increase your reach and help you meet your brand goals. Before creating a thought leader ad, you can either create…
Manage Classic Campaigns, Create Ads, and Lead Gen Forms
Choosing Lead generation as your campaign objective allows you to attach an existing custom Lead Gen Form to your ad creative or create a new one. When a member clicks on your ad’s call-to-action (CTA), a native digital form will open. Only Account…
Create Ads, Single Image Ads, and Manage Classic Campaigns
Single image ads are a type of Sponsored Content that displays in the LinkedIn feed of members in a targeted audience. You can create single image ads directly in Campaign Manager or select posts from your LinkedIn Page to sponsor. …
Create Ads and Trust and Transparency
With the Brand Safety Hub, you can monitor and control your advertising activity on LinkedIn and across our network of publishers:LinkedIn - Block your ads from appearing on the right rail (right side) of specified LinkedIn profiles and Pages. Keep…
Message Ads, Create Ads, Follower Ads, Job Ads, and Spotlight Ads
LinkedIn macros allow you to generate personalized ad content for each recipient. When you use macros like %FIRSTNAME% or %LASTNAME% during ad creation, the member’s personalized information appears in the ad copy when the campaign is live. …
Create Ads and Pages Admins and Permissions
To create new ads or to sponsor organic posts from your LinkedIn Page, you need an ad account in Campaign Manager that you associate with the corresponding Page. Then you’ll need the correct permissions on your ad account and the Page. …
Trust and Transparency and Create Ads
You can download publisher delivery reports from your Brand Safety Hub in Campaign Manager. They allow advertisers to: Publisher reports are generated monthly and aggregated at an account level. Keep in mind that the lookback window for publisher…
Create Ads, Edit and Manage Ads, and Manage Classic Campaigns
You can duplicate ads in Classic campaigns to create variations of your ads or to quickly reuse your existing ads in other campaigns. Depending on your needs, you can duplicate ads while creating or editing a campaign or you can duplicate ads to add…
Create Ads and Document Ads
With document ads, you can promote documents directly in the LinkedIn feed and on the LinkedIn Audience Network. Document ads include a document, headline, introductory text, and a download button. If you select Lead Generation as your campaign…
Create Ads
Sponsored LinkedIn articles and newsletter articles are written on LinkedIn and have a LinkedIn URL. Sponsored articles and newsletter articles can be posted by a Company Page as an organic post or as part of a thought leader ad from a LinkedIn…
Create Ads
Sponsored LinkedIn articles and newsletter articles are written on LinkedIn and have a LinkedIn URL. You can use your organic Company Page posts to create sponsored articles and newsletter articles. Before creating a sponsored article or newsletter…
Create Ads
After creating a LinkedIn Event, you can promote your event to a target audience with an event ad campaign. Create new event ads or sponsor existing posts with event URLs from your LinkedIn Page to increase event registrations. Using the…
Create Ads
When you create a LinkedIn advertising campaign, you can select from one of 21 profile languages for your target audience. Keep in mind:When you select English, your campaign will target all member accounts in the location your campaign is targeting…
Create Ads
Recommendations are made at the campaign level for a selected account. To access recommendations: Related tasks Learn more Sign in to Campaign Manager. Click Recommendations from the left navigation. Available recommendations are…
Create Ads
Recommendations are suggested campaign updates for improving return on investment (ROI). Using an AI model, all recommendations are personalized to your specific campaign and based on historical data. Benefits of adopting recommendations …
Create Ads
If you can't upload an image to your ad, here are a few troubleshooting options: The maximum size of the image is 50 pixels wide by 50 pixels high, so be sure that the contents of your image are readable at this size. Maximum image size is 5MB. Save…
Create Ads and Single Image Ads
This page has moved. For help creating a campaign or single image ad, please see the links below. Create a LinkedIn Ads campaign Create single image ads in Campaign Manager
Create Ads and Carousel Ads
Carousel image ads are a Sponsored Content ad format that displays in the LinkedIn feed. Ads display multiple images in succession in a carousel-style format. You can also add an optional Lead Gen Form. Videos can’t be added to carousel image ads…
Create Ads
Single job ads are a form of Sponsored Content that appear directly in a member’s LinkedIn feed. The ads promote one job opportunity that must also be posted on LinkedIn. Before creating a single job ad, create a new campaign and select job…
Create Ads
Shutterstock is integrated into Campaign Manager’s media library, giving you access to millions of free ready-to-use images for your single image ad campaigns. Using Shutterstock images in the media library can help you create more ads and see…
Create Ads
With LinkedIn jobs ads, you can promote job opportunities to encourage members to apply to your company. Members will see one of three jobs ad formats, depending on their profile information. Jobs ads are a type of dynamic ad, which means they…
Create Ads and Video Ads
Video ads are a Sponsored Content ad format that displays in the LinkedIn feed. You can sponsor posts with videos from your LinkedIn Page or you can create new video ads in Campaign Manager. Video ads created in Campaign Manager are known as Direct…